THE ULTIMATE GUIDE TO SUBSCRIBER SEGMENTATION FOR APPS

Summary from the TLDR Marketing newsletter

For ‘Freemium Loyalists', use paywalls or micro trials to encourage upgrades. Optimize onboarding for ‘Prospective Premium Users' with clear activations and pricing tests. Keep ‘Active Subscribers' engaged with personalized experiences and upsell highly engaged users. Re-engage ‘At-Risk and Churned Users' with habit reinforcement and targeted offers. Leverage ‘Product Champions' through referral programs, exclusive perks, and social proof to reduce acquisition costs.