WHAT LUSH LEARNED FROM THREE YEARS OF BEING MOSTLY OFFLINE

Summary from the TLDR Marketing newsletter

Lush's decision to step away from social media in 2021 led the brand to focus on building its owned channels. Its email newsletter and app now boast millions of subscribers. While still active on YouTube, LinkedIn, and Pinterest, Lush has embraced affiliate marketing and local engagement strategies. The brand's move, once seen as radical, has gained more understanding, with Jack Constantine urging other brands to invest in their own platforms instead of relying on third-party social media.