15 TIPS TO BOOST CTR FOR SEARCH ADS

Summary from the TLDR Marketing newsletter

Google is changing Responsive Search Ads by allowing headlines to replace descriptions and sitelinks, making ad testing harder. To improve CTR, include keywords in headlines and descriptions, use clear CTAs, highlight customer benefits, and add ad extensions. Leverage psychological triggers like urgency, scarcity, and social proof while keeping messaging simple and focused. Test different lengths, use strong USPs, and always write for customers, not just for Google.