FROM MCDONALD'S TO KELLOGG'S: WHY ARE SO MANY BRANDS DITCHING THEIR LOGO?

Summary from the TLDR Marketing newsletter

Kellogg's new campaign shows the power of typography over logos. This reflects a trend where 83% of designers prioritize type in branding. Typography-led branding, driven by digital-first strategies and democratized design tools, is not a passing trend. It offers immediate brand recognition and clarity. McDonald's, British Airways, and easyJet show that a strong typeface can be as impactful as a logo. For lasting brand identity, a well-crafted typeface communicates authenticity, emotion, and cultural resonance.