HOW TO TELL A CONSISTENT STORY, USING PERCEPTIONS TO SHAPE YOUR NARRATIVE

Summary from the TLDR Marketing newsletter

To tell a consistent brand story, businesses need to define clear "perceptions" that guide all marketing efforts. Perceptions are the core narratives your audience should associate with your company and reflect market trends, your mission, and product philosophy. Companies should limit perceptions to 3-5 key statements to avoid scattered messaging and ensure they are both unique and memorable. Use perceptions to plan content, shape campaigns, and align all messaging to avoid random marketing efforts. Consistently reinforcing these perceptions over time is key to building a cohesive and recognizable brand identity.