TLDR Marketing · STRATEGIES & TACTICS
3 WEBSITE HACKS FROM RAMP'S HOMEPAGE
Summary from the TLDR Marketing newsletter
Ramp's homepage lowers bounce rates by directing CTAs to informative pages instead of pushing demos too soon. It keeps the top half light for quick scanning while adding details like value propositions and case studies further down. Features come first, helping visitors understand the product before seeing real-world impact through customer case studies instead of broad claims.