HOW TO CONDUCT A WEBSITE AUDIT

Summary from the TLDR Marketing newsletter

This guide explains how to review your site to assess its performance, UX, and alignment with business goals. Prioritize technical issues like site speed, broken links, and mobile responsiveness. Perform an SEO audit, focusing on keyword optimization, meta tags, and on-page elements. Evaluate content for relevance and engagement, addressing outdated material or gaps. Assess user experience using tools like heatmaps to understand behavior and improve navigation, ensuring your site drives conversions and meets expectations.