HOW TO DIFFERENTIATE PRODUCT AND SERVICE-BASED B2BS

Summary from the TLDR Marketing newsletter

To differentiate your brand, establish a unique, recognizable process that stands out. Back up your claims with specific, measurable results to show value. Highlight overlooked strengths that resonate with your audience. Challenge industry norms with bold statements to position your product as the alternative. Lastly, build trust with guarantees that go beyond typical offers.