AUTHENTICITY SELLS: CREATORS ENHANCE BRAND REPUTATION AND COMMERCE

Summary from the TLDR Marketing newsletter

New research from Snapchat found that creator ads drove 35% higher ad recall and 25% higher brand awareness compared to standard brand ads. Creators influence purchase decisions, with 71% of consumers valuing their opinions during the consideration phase and 70% during the purchase phase. The study also found that consumers value Snapchat creator recommendations more than those on other platforms (64% vs. 52% respectively).