TLDR MarketingJanuary 29, 2025

TLDR MARKETING 2025-01-29

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01NEWS & TRENDS

EXPLICIT ADS ARE PLAGUING YOUTUBE, AND IT'S ONLY GETTING WORSE

Reports of explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform's content moderation efforts. A new incident shared on Reddit involved a child mistaking an adult film actor in an ad for a popular game streamer while watching Fortnite videos. While the platform claims to have blocked 5.5 billion ads and suspended 12.7 million advertiser accounts in 2023, growing evidence suggests its safeguards remain inadequate.

androidauthority.com2 min read

AUTHENTICITY SELLS: CREATORS ENHANCE BRAND REPUTATION AND COMMERCE

New research from Snapchat found that creator ads drove 35% higher ad recall and 25% higher brand awareness compared to standard brand ads. Creators influence purchase decisions, with 71% of consumers valuing their opinions during the consideration phase and 70% during the purchase phase. The study also found that consumers value Snapchat creator recommendations more than those on other platforms (64% vs. 52% respectively).

forbusiness.snapchat.com3 min read

02STRATEGIES & TACTICS

HOW TO DIFFERENTIATE PRODUCT AND SERVICE-BASED B2BS

To differentiate your brand, establish a unique, recognizable process that stands out. Back up your claims with specific, measurable results to show value. Highlight overlooked strengths that resonate with your audience. Challenge industry norms with bold statements to position your product as the alternative. Lastly, build trust with guarantees that go beyond typical offers.

linkedin.com1 min read

HOW TO DECIDE THE IDEAL PUBLISHING FREQUENCY FOR SOCIAL MEDIA, BLOGS, EMAILS, AND MORE

Determining the ideal publishing frequency requires understanding audience behavior, leveraging data from tools like analytics or A/B tests, and aligning content schedules with audience needs and industry trends. Consistency is critical. Post multiple times daily on platforms like Instagram and tailor email campaigns to optimal times, such as avoiding Mondays and Fridays. Flexible strategies that adapt to seasonal patterns, viral success, or emerging industry trends can maximize engagement and make content resonate with customers.

contentmarketinginstitute.com7 min read

03RESOURCES & TOOLS

THE ULTIMATE GUIDE TO PROOF: HIGHLY EFFECTIVE WAYS TO BOOST YOUR COMPANY'S CREDIBILITY (AND SALES)

Visitors don't trust companies that fail to provide credible proof of their claims. Effective proof elements include data, testimonials, guarantees, social proof, demonstrations, and celebrity endorsements. daFlores increased sales by 44% by showcasing Facebook followers, while Geeks2U boosted calls by 49% with a strong guarantee. Businesses should uncover hidden proof, rank and test it for effectiveness, and invest in acquiring persuasive evidence. Trust in a company and trust in a product are separate issues, both of which must be addressed to drive conversions.

conversion-rate-experts.com8 min read

HOW TO IDENTIFY GROWTH OPPORTUNITIES WITH AI (WEBINAR)

Leah Tharin and Kieran Flanagan will host a Maven session on January 31 on using AI tools to identify growth opportunities, create actionable strategies, and improve experimentation in B2B SaaS. Attendees will explore real-world applications of AI models like ChatGPT and Gemini for optimizing growth metrics, roadmaps, and decision-making processes.

maven.com

04MISCELLANEOUS

SO, WHAT HAPPENS IN MARKETING IF DEEPSEEK MAKES AI 10 TIMES CHEAPER?

DeepSeek's low-cost AI model, which operates at a fraction of current industry costs, could transform marketing by making advanced AI tools accessible to businesses of all sizes. This affordability enables widespread use across customer touchpoints, real-time analytics, and personalized interactions, fostering innovation and experimentation. Smaller businesses can now compete with enterprises, leveling the playing field, as the focus shifts from access to creative application.

thedrum.com3 min read

HOW SCULPD NAILED COMMUNITY-FOCUSED MARKETING

Sculpd has built a strong community by turning customers into creators and encouraging UGC through product giveaways and competitions. Its content focuses on inspiring possibilities rather than just promoting products and showcasing what customers can create. The company connects deeply with Gen Z and millennial values by understanding its audience and tapping into cultural trends, like personalized spaces and creative nights in.

linkedin.com1 min read

HOW ADS FOR MEAT, MILK, AND EGGS SELL YOU A FANTASY

Meat, dairy, and egg marketing relies heavily on imagery to shape consumer perceptions. Symbols like red barns and green pastures suggest idyllic farming conditions, but in reality, most animals are confined in industrial facilities, where a single farm may house over 1,300 pigs or 50,000 chickens. These misleading visuals hide the harsh conditions of factory farming, making consumers believe in a sanitized version of industrial agriculture.

sentientmedia.org5 min read