SO, WHAT HAPPENS IN MARKETING IF DEEPSEEK MAKES AI 10 TIMES CHEAPER?

Summary from the TLDR Marketing newsletter

DeepSeek's low-cost AI model, which operates at a fraction of current industry costs, could transform marketing by making advanced AI tools accessible to businesses of all sizes. This affordability enables widespread use across customer touchpoints, real-time analytics, and personalized interactions, fostering innovation and experimentation. Smaller businesses can now compete with enterprises, leveling the playing field, as the focus shifts from access to creative application.