HOW SCULPD NAILED COMMUNITY-FOCUSED MARKETING

Summary from the TLDR Marketing newsletter

Sculpd has built a strong community by turning customers into creators and encouraging UGC through product giveaways and competitions. Its content focuses on inspiring possibilities rather than just promoting products and showcasing what customers can create. The company connects deeply with Gen Z and millennial values by understanding its audience and tapping into cultural trends, like personalized spaces and creative nights in.