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ROCKET'S NEW LOGO AIMS TO TAP INTO THE ‘EMOTIONAL' SIDE OF BUYING A HOME

Rocket Mortgage has introduced a new logo to emphasize the emotional aspects of homeownership. The updated design features a heart-shaped icon that symbolizes the company's commitment to making the home-buying process more personal and client-focused. This rebranding effort aims to strengthen Rocket Mortgage's connection with customers by highlighting the sentimental journey of purchasing a home.

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