NARROW POSITIONING: HOW SAYING NO TO SOME CUSTOMERS INCREASES YOUR CHANCES OF WINNING BIG

Summary from the TLDR Marketing newsletter

Autodesk's success began with AutoCAD, a cost-effective CAD program for engineers and architects that was priced at a fraction of its competitors. By addressing a specific audience's needs, Autodesk grew into a $5B revenue company with a $60B market cap. Narrowing focus enhances expertise, uncovers opportunities, and strengthens messaging. In contrast, companies that try to serve everyone often fail to stand out and grow.