WHAT IS REDNOTE? THE CHINESE APP, AKA XIAOHONGSHU, TIKTOKKERS ARE FLOCKING TO

Summary from the TLDR Marketing newsletter

RedNote, known as Xiaohongshu in China, surged to No. 1 on Apple's US App Store as TikTok users get ready for a potential US ban. With 300 million monthly users, RedNote combines Pinterest-like layouts and Instagram-style content, emphasizing short-form videos for beauty tutorials and shopping.