THE ‘VALUE NOW' CONSUMER: MAKING SENSE OF US CONSUMER SENTIMENT AND SPENDING

Summary from the TLDR Marketing newsletter

US consumer sentiment remains low despite economic strength. Spending exceeds pre-pandemic levels, driven by a "value now" mindset, where consumers focus on immediate value. They're splurging on experiences like dining while cutting back on low-value items like cars. Middle and low-income groups are under financial pressure, but their spending increases as they select purchases that offer both good value and quality within their budgets.