AMONG EQUALS DESIGNS NASA INSPIRED BRAND FOR FUTURISTIC ENERGY PROGRAMME

Summary from the TLDR Design newsletter

The STEP Energy Programme, backed by the UK government, aims to deliver sustainable fusion energy by 2040. With a brand identity inspired by NASA's Apollo missions to evoke ambition and excitement, its futuristic design features a plasma-inspired color palette, a custom tokamak-inspired typeface, and mission patches celebrating teamwork, all tied together by the tagline "Forward to Fusion."