HOW ONE STARTUP 6X-ED THEIR ACTIVATION AND 5X-ED FREE-TO-PAID CONVERSION

Summary from the TLDR Marketing newsletter

Starting with 5% activation and 1% free-to-paid conversion rates, Navattic improved these metrics to 33% and 5%, respectively, through user-focused onboarding changes. They simplified the sign-up process, added step-by-step guidance, and introduced pre-built templates to showcase examples. In-app banners and contextual upgrade prompts highlighted the value of paid features without disrupting user workflows.