MARKETING TO BOTS: WELCOME TO THE AGENTIC ERA

Summary from the TLDR Marketing newsletter

Shelly Palmer's CES 2025 keynote described a technological upheaval redefining marketing, creativity, and human agency. He explained that businesses now market to AI-driven personas, not individuals. Traditional ad IDs and link-based search are becoming obsolete. He described the generative AI era as a turning point in history, raising questions about authorship, energy use, and the future of AI.