HOW TO BREAK DOWN DESIGN PROJECTS INTO BITE-SIZE SOCIAL MEDIA CONTENT

Summary from the TLDR Marketing newsletter

Nneka Mosley breaks down long-term design projects into multi-part social media content to grow her DIY brand. This encourages repeat engagement and builds suspense. She repurposes footage for formats like before-and-after videos and maintains a posting schedule of 3 times per week to balance growth and workload. Tools like Splice, CapCut, and a content calendar streamline production. Investing in a manager and videographer enhances content quality and partnerships.