YOUR CMO, NOT YOUR CTO, SHOULD LEAD AI STRATEGY

Summary from the TLDR Marketing newsletter

CMOs should lead AI strategy due to their deep connection to the customer journey. With AI's primary focus on enhancing customer experiences, 80% of AI projects fail when treated as tech experiments rather than customer-driven solutions. CMOs, with their expertise in customer insights, are better equipped to align AI with business goals. Key tactics include educating teams on AI fundamentals, collaborating with CTOs, and developing a customer-centric AI roadmap.