3C ANALYSIS (COMPETITION): HOW TO FIND YOUR UNIQUE POSITIONING IN CROWDED MARKETS

Summary from the TLDR Marketing newsletter

Analyze the competitive landscape by listing all the alternatives customers might choose instead of your brand, including direct and indirect competitors. Next, identify the key attributes competitors use to attract customers, such as price, service, or convenience. Then, compare competitors on these factors to identify gaps in the market. Find opportunities for differentiation that align with your brand's strengths. Enterprise applied this approach by recognizing an unmet need for convenient city-center car rentals, then maintaining its strategy over a long period of time to dominate the market.