HOW TO MONITOR COMPETITORS' EMAIL MARKETING

Summary from the TLDR Marketing newsletter

Track competitors' email campaigns using Zapier and ChatGPT in 5 steps: sign up for competitors' emails, forward them to the Zapier email parser, extract relevant data with ChatGPT, load the data into tools like Google Docs or Airtable, and analyze it in a business intelligence dashboard. Sign up multiple times to capture segmented messaging. This approach allows marketers to monitor competitor email timing, personalization, subject lines, and promotional structures.