11 YEARS OF TRENDS AND INSIGHTS FROM 1,000+ BLOGGERS

Summary from the TLDR Marketing newsletter

Blog posts that emulate social media feeds - such as using multiple contributors, visuals, videos, and timely updates - perform better than those that don't. The average blog post takes 3 hours and 48 minutes to write, and longer posts (2K+ words) yield stronger results. High-quality blogs need frequent updates, with bi-weekly posting as a minimum for strong performance. AI adoption in blogging has risen to 80% but hasn't yet shown a strong link to improved results.