HOW HEETCH CONVINCED TOURISTS TO CHOOSE UBER (SO PARISIANS COULD GET A CAR ON HEETCH)

Summary from the TLDR Marketing newsletter

Heetch, a French ride-hailing company, ran a campaign during the Paris Olympics to promote Uber to tourists. The campaign emphasized Heetch's local expertise and connection to Parisians. As a result, the brand saw a 37% increase in new users from Île de France and 3% growth in non-French users. The strategy fostered goodwill among locals and reinforced Heetch's image as a community-focused brand.