7 EXAMPLES OF GREAT BRANDED CONTENT

Summary from the TLDR Marketing newsletter

Branded content improves brand recall by 81%. It taps into audiences' interests while subtly tying back to brand values. Strategies include storytelling through purpose-driven narratives, cross-industry collaborations, and leveraging UGC. For example, Thoropass's Scam Hunters podcast uses storytelling to educate on cybersecurity, REI's #OptOutside campaign fosters community through UGC, and Patagonia's documentaries reinforce its commitment to sustainability.