THE ULTIMATE PLAYBOOK FOR MARKETING DISTRIBUTION CHANNELS

Summary from the TLDR Marketing newsletter

B2B strategies should focus on organic (40%) and direct (30%) channels to build trust, while paid and social channels support. B2C businesses prioritize speed, using paid and social channels (30% each) supplemented by organic and direct. Diversify channels to avoid over-reliance, build owned assets like email lists, and monitor metrics for optimization. Test strategies, set realistic timelines, and limit dependency on paid ads to manage growth and costs effectively.