HOW MUCH SHOULD AN INFLUENCER MARKETING CAMPAIGN COST?

Summary from the TLDR Marketing newsletter

Nano influencers charge as low as $25 per post, while mega influencers can exceed $20K. Typical rates are $10 per 1K followers on Instagram, $5–$2.5K on TikTok, and $20 per 1K subscribers on YouTube. Collaborations can range from sponsored content to giveaways, with costs shaped by content type and influencer engagement.