MARKETERS IN A DYING INTERNET: WHY THE ONLY OPTION IS A RETURN TO SIMPLICITY

Summary from the TLDR Marketing newsletter

As bots and AI content flood online spaces, marketers face growing challenges in connecting with their audiences. Increasing distrust in AI is reflected in declining engagement on major social media platforms. To adapt, marketers should prioritize simplicity and authenticity. This may involve rediscovering older channels like TV and radio, leveraging word-of-mouth strategies, and engaging with niche communities that prioritize real social connections.