WHO SPENDS THE MOST TIME ON SOCIAL MEDIA?

Summary from the TLDR Marketing newsletter

Kenya leads in social media use with an average of 3 hours and 43 minutes daily per user, followed by South Africa, Brazil, and the Philippines, all exceeding 3 hours. Globally, over 5 billion active users spend nearly 2.5 hours per day on social media, with TikTok seeing the highest average time per user and YouTube dominating overall usage. Women spend an average of 16 minutes more daily than men. Japan reports the lowest social media use at 1 hour and 53 minutes per day.