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As bots and AI content flood online spaces, marketers face growing challenges in connecting with their audiences. Increasing distrust in AI is reflected in declining engagement on major social media platforms. To adapt, marketers should prioritize simplicity and authenticity. This may involve rediscovering older channels like TV and radio, leveraging word-of-mouth strategies, and engaging with niche communities that prioritize real social connections.
Kenya leads in social media use with an average of 3 hours and 43 minutes daily per user, followed by South Africa, Brazil, and the Philippines, all exceeding 3 hours. Globally, over 5 billion active users spend nearly 2.5 hours per day on social media, with TikTok seeing the highest average time per user and YouTube dominating overall usage. Women spend an average of 16 minutes more daily than men. Japan reports the lowest social media use at 1 hour and 53 minutes per day.
“Punching up” is when lower-status brands challenge higher-status competitors to emphasize their underdog appeal, often attracting empathy and loyalty from audiences. Examples include Ben & Jerry's versus Häagen-Dazs, Beehiiv challenging ConvertKit, and Avis embracing its #2 position to avoid promoting the top competitor. Successful campaigns are subversive but can face backlash. The tactic works best when targeting stagnant incumbents.
A strong value proposition defines a company's purpose, target customers, and solution to a pressing problem, attracting both investors and customers. To create one, identify the problem, highlight the risks of inaction, connect product features to the issue, and provide proof of effectiveness. Concise, customer-focused propositions that address specific pain points resonate with potential customers.
Square posts are too small on LinkedIn, as you have less space to work with and also take up less space on the feed. Use a 4:5 ratio instead (1200px X 1500px).
PaveAI transforms Google Analytics data into actionable insights using AI, helping marketers identify key performance drivers and optimize their strategies accordingly. The tool integrates with platforms like Google Ads and Facebook Ads to provide advertising optimization recommendations.
Apple Intelligence, released with iOS 18.1, introduces new productivity tools that streamline tasks like summarizing text, prioritizing urgent emails, and enhancing grammar-checking across iPhone, iPad, and Mac. Users can rewrite prose in different tones (friendly, professional, or concise) with a few taps. Email prioritization helps surface messages that require immediate attention. The update also includes AI-based notification summaries and audio transcription tools that identify key points in recordings.
OpenAI's marketing team uses ChatGPT to streamline tasks like audience analysis, content creation, and design visualization. They recommend using ChatGPT for quick ideation, competitive research, persona-based messaging, and testing brand-aligned tones. Tips include leveraging real-time search for insights, custom GPTs for brand consistency, and voice chat for pitching guidance. Non-developers can draft designs with ChatGPT's visual tools and then collaborate with design teams for refinement.
Account-based expansion is more cost-effective than new acquisitions, shortens sales cycles, and leverages customer data for targeted growth. Traditional B2B marketing and sales models prioritize new logos, which leads to missed expansion opportunities. Key tactics include creating account-specific content, using customer data for precise targeting, and aligning sales, marketing, and customer success. A structured, data-driven approach helps identify and grow high-potential accounts, unlocking significant revenue within the current customer base.
This podcast uncovers the importance of subversive marketing, 11 tried and tested tactics, and how to apply them ethically.
Websites penalized or unindexed by Bing won't show up in ChatGPT's search results, highlighting a dependency on Bing's indexing.
Creators can now filter and prioritize message requests based on follower count, verification status, and account type (ie. brand or creator).
The Wicked movie floods culture with green-and-pink promotions, echoing Barbie's "culture-jacking" strategy.