REPORT: SEE WHY SNAPCHAT IS A TOP SOCIAL SHOPPING PLATFORM IN EMEA

Summary from the TLDR Marketing newsletter

A 2024 study by the National Research Group highlighted Snapchat as the leading platform for social shopping in EMEA (Europe, Middle East, and Africa) regions. Snapchat users are highly engaged, with 87% saying they love to shop and 71% viewing it as a primary hobby, compared to lower percentages on other platforms. Snapchatters are also major spenders, outpacing others in categories like apparel (+63%) and household items (+172%). The study also found that the buying behavior of Snapchatters is more significantly impacted by recommendations from family, friends, or other credible sources.