THE MARKETING JOB MARKET: HERE'S WHAT THE NUMBERS SAY

Summary from the TLDR Marketing newsletter

The marketing job market is challenging, with 68% of professionals citing tougher conditions due to competition and insufficient employer support. While salaries have dropped 3% to an average of $108,380, most marketers believe they're underpaid by about 20%. Employers play a crucial role in improving the market, as many issues stem from company-level factors rather than external ones. Training gaps persist, with only 35% finding current programs adequate, pushing marketers toward third-party resources to gain skills in tech, analytics, and leadership.