THE RISE OF MICRO-CONTENT: HOW TO KEEP EMAIL AUDIENCES ENGAGED IN SECONDS

Summary from the TLDR Marketing newsletter

73% of people prefer to scan blog posts rather than read them in full, and 56% apply the same behavior to emails. Micro-content — short-form elements like infographics, reviews, or videos — cater to these skimmers by offering fast, engaging snippets. Incorporating micro-content into emails improves engagement by matching audience expectations for brevity and interactivity.