THE STEP-BY-STEP PLAYBOOK TO HIJACK SPOTIFY WRAPPED

Summary from the TLDR Marketing newsletter

This year's Spotify Wrapped will dominate social feeds with personalized recaps of user activity on December 4. Ride the wave by launching your own Wrapped-style campaigns — personal, industry-based, or humor-driven — using data only you can provide. Fast execution and employee engagement are critical to successfully capitalize on Spotify's release.