YOUR BRAND GUIDELINES ARE NOT ENOUGH

Summary from the TLDR Marketing newsletter

Brand guidelines often lack the depth needed to build a distinct brand, focusing too narrowly on static elements like logos and colors. In contrast, a Brand Playbook captures the brand's personality through real examples of actions, campaigns, and partnerships. Brands like Liquid Death stand out because they go beyond guidelines, using bold actions to communicate their identity across all channels. Building a Brand Playbook involves mapping out key touchpoints, aligning on positioning, and providing actionable examples that inspire fresh ideas.