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Content is everywhere: images, videos, social posts, websites… to stand out, it needs to look amazing, and that's where Cloudinary Assets [5] comes in. This reimagining of digital asset management (DAM) helps you manage visual content with everything modern tech has to offer: real-time collaboration, automated workflows, advanced search, and AI-powered features like generative editing. Join the
Marketers now prioritize reach, which measures total audience exposure, over engagement rate, which has dropped to 48% as a key metric. Budgets continue to rise, with more brands spending over $5 million annually, while Instagram, TikTok, and YouTube remain the top platforms. Creator-generated content is increasingly being repurposed for paid and brand-owned channels, broadening the impact of influencer assets. Traditional agency partnerships are declining - 76% of brands plan to consolidate with a single influencer agency in 2025.
Chaos packaging involves using unconventional containers to make products stand out, especially on social media. Examples include Flo tampons in ice cream tubs to address both cravings and shelf appeal and Vacation sunscreen packaged in whipped cream cans. While startups benefit from the flexibility to innovate with packaging, established brands often rely on familiar designs to maintain consumer trust. Overly chaotic designs can lead to confusion, as seen with Puracy's soda-like containers, which raised safety concerns.
This piece shares SEO content examples that serve search intent without relying on lengthy blog posts. Aptamil's FAQ-style page quickly addresses pregnancy-related questions in a concise format. Wise's currency converter page and Coolors' interactive color palette generator attract millions of visitors monthly by offering straightforward, tool-based content. Platforms like Planable and Alphabetimals use interactive tools to target specific audiences, while Red Bull's and Storylane's interactive storytelling showcase the benefits of immersive and visually engaging experiences.
This year's Spotify Wrapped will dominate social feeds with personalized recaps of user activity on December 4. Ride the wave by launching your own Wrapped-style campaigns — personal, industry-based, or humor-driven — using data only you can provide. Fast execution and employee engagement are critical to successfully capitalize on Spotify's release.
Brand guidelines often lack the depth needed to build a distinct brand, focusing too narrowly on static elements like logos and colors. In contrast, a Brand Playbook captures the brand's personality through real examples of actions, campaigns, and partnerships. Brands like Liquid Death stand out because they go beyond guidelines, using bold actions to communicate their identity across all channels. Building a Brand Playbook involves mapping out key touchpoints, aligning on positioning, and providing actionable examples that inspire fresh ideas.
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Newsletters incentivize playing the long game. You're not just creating content to rank—you're building relationships, iterating on value, and keeping your audience hungry for more. Follow Dan [12]for more insights on how TLDR grew to 5 million subscribers.
OpenAI's Head of Strategic Marketing is hosting a webinar on October 31, sharing tangible, high impact ChatGPT use cases that go beyond content generation. The session will cover how the marketing team at OpenAI use ChatGPT to make data-driven decisions, reclaim time for strategic work, and refine and edit messaging with canvas.
Growth Loops encourage sustainable growth through self-sustaining cycles, while the Racecar Framework separates essential growth activities to maintain balance. The Adjacent User Theory helps expand beyond initial product-market fit, and Brian Balfour's Four Fits stresses the importance of aligning product, channel, and market. Additional frameworks include Founder-Led Growth, S-curves, and Opinionated Defaults.
With search behavior fragmented across apps, TikTok and Instagram have become key platforms where users discover brands, replacing some of Google's original role. Search intent varies across platforms: users browse TikTok for inspiration while visiting Amazon with the intent to purchase. Brands that embrace these shifts by offering personalized, niche content will better engage with today's audience.
These two-sided platforms overcame early-stage challenges by attracting both sides of their user base and driving growth through word-of-mouth.
Limiting email sequences to cold outreach overlooks their potential to automate customer feedback, nurture leads, and build partnerships effectively.
An infographic covering YouTube ad formats along with tips on how to use them.