THE DANGERS OF MARKETING ORTHODOXY AND HOW TO BREAK THE CYCLE

Summary from the TLDR Marketing newsletter

Relying heavily on past strategies stifles innovation, while bold, unorthodox ideas capture attention. Examples like CeraVe's “Michael CeraVe” campaign and Coca-Cola's “Recycle Me” initiative show how breaking rules or rethinking brand values can drive success. By taking risks and leveraging social media insights, marketers can create campaigns that engage audiences in unexpected ways.