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TLDR (that's us!) generates most of its business from inbound form fills. But there was a problem: too many of these leads were dropping off or going cold rather than getting booked.
Brands are using audio ads to increase recall and purchase intent by tapping into emotional resonance. The creator economy is also transforming audio advertising, with brands partnering with trusted podcast hosts and niche creators to engage deeply with targeted audiences. AI is enhancing this by enabling hyper-personalized ads that align with individual listener preferences. Podcasts, now mainstream, allow advertisers to reach both broad and niche audiences with precision through a tiered ad-buying approach.
41% of Gen Z trust influencer recommendations over traditional ads, while 46% of Millennials prefer ads from businesses. In purchasing decisions based on social media posts, 57% of Gen Z is likely to buy from influencers, followed by 54% from businesses and 49% from ads, with friends' posts ranking lowest at 40%. Millennials, on the other hand, favor posts from businesses (57%) and ads (51%) over influencers (44%) and friends (48%).
Alida, Bazaarvoice, and Overhaul successfully applied an 8-question framework to craft their GTM strategies in a single slide. Overhaul tied the customer journey directly to revenue for sustainable growth, while Bazaarvoice coordinated multiple GTM motions to create cohesive campaigns. Alida fostered cross-functional collaboration by breaking down silos between departments, ensuring alignment across its GTM efforts.
Positioning statements require identifying your target audience, the problem you solve, and the unique value you offer. Consider your market category, key competitors, and how you stand out. For example, Zoom supports seamless communication for remote teams, while Shutterfly provides personalized photo gifts. Use templates like ‘problem-solution' or ‘market leadership' to shape your statement for product launches or ad campaigns. Keep it concise, authentic, and audience-focused. Test and refine to ensure it aligns with your brand's strengths.
PR reports focus on presenting the impact of campaigns in a clear, concise manner, tailored to the audience's needs. Senior stakeholders prefer high-level summaries with key metrics and ROI, while internal teams benefit from more granular, ongoing reports. PR reports should include clear goals, relevant metrics, and a simple structure that outlines wins, expectations vs. reality, and next steps. This article includes 5 report examples and 3 templates you can copy and paste.
A well-optimized URL slug can improve CTRs by providing users with clear expectations of a page's content. Though keywords in slugs are a minor ranking factor, they enhance user experience, indirectly benefiting SEO performance. Clean, concise slugs also make content easier to share, remember, and navigate.
Google is removing the sitelinks search box from search results on November 21 due to declining use of the feature.
Relying heavily on past strategies stifles innovation, while bold, unorthodox ideas capture attention. Examples like CeraVe's “Michael CeraVe” campaign and Coca-Cola's “Recycle Me” initiative show how breaking rules or rethinking brand values can drive success. By taking risks and leveraging social media insights, marketers can create campaigns that engage audiences in unexpected ways.
To avoid random acts of marketing (RAM), categorize tasks and initiatives based on their strategic importance, effort, and impact. Ensure a balance between short-term and long-term goals. Create a Marketing Decision Dashboard to track key inputs and use it to prioritize tasks across categories such as "big-bet projects," "core work," and "ops." Regularly update your priorities to align with business goals, and cut less impactful tasks.
50% of the top 100 App Store apps offer both light and dark modes, with 12% requiring users to enable dark mode through settings.
A collection of ads from brands like Ziploc, Doordash, and Kraft.
To avoid message fatigue, vary your tone and style, focus on different benefit angles, highlight new use cases, and experiment with messaging lengths.