HOW TO PRIORITIZE MARKETING ACTIVITIES & AVOID RANDOM ACTS OF MARKETING

Summary from the TLDR Marketing newsletter

To avoid random acts of marketing (RAM), categorize tasks and initiatives based on their strategic importance, effort, and impact. Ensure a balance between short-term and long-term goals. Create a Marketing Decision Dashboard to track key inputs and use it to prioritize tasks across categories such as "big-bet projects," "core work," and "ops." Regularly update your priorities to align with business goals, and cut less impactful tasks.