8 PR REPORT EXAMPLES & TEMPLATES TO BOOKMARK FOR INSPIRATION

Summary from the TLDR Marketing newsletter

PR reports focus on presenting the impact of campaigns in a clear, concise manner, tailored to the audience's needs. Senior stakeholders prefer high-level summaries with key metrics and ROI, while internal teams benefit from more granular, ongoing reports. PR reports should include clear goals, relevant metrics, and a simple structure that outlines wins, expectations vs. reality, and next steps. This article includes 5 report examples and 3 templates you can copy and paste.