18 GREAT POSITIONING STATEMENT EXAMPLES + HOW TO WRITE ONE

Summary from the TLDR Marketing newsletter

Positioning statements require identifying your target audience, the problem you solve, and the unique value you offer. Consider your market category, key competitors, and how you stand out. For example, Zoom supports seamless communication for remote teams, while Shutterfly provides personalized photo gifts. Use templates like ‘problem-solution' or ‘market leadership' to shape your statement for product launches or ad campaigns. Keep it concise, authentic, and audience-focused. Test and refine to ensure it aligns with your brand's strengths.