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THE DAILY INDEX

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NEWS & TRENDS

TLDR Design

FORMER APPLE DESIGN EXEC DEBUTS NUIO – A NEW TAKE ON ERGONOMIC ACCESSORIES

The NUIO Flow Keyboard, created by Tom and Greg Wilson, pioneers a revolutionary design shift from traditional keyboards that have remained unchanged for over a century. Key features include a radial key layout, 3-D wave, and split design that support ergonomic hand positioning and posture, providing a more natural typing experience. The Flow Keyboard also features wireless connectivity and backlit keys and is part of a broader NUIO ecosystem with complementary products like trackpads and wrist pads.

HI-CHEW'S NEW MASCOT, CHEWBIE, IS A PUFFY, LOVABLE LESSON IN BRANDING

Hi-Chew has introduced a new mascot, Chewbie, a genderless, quirky, blob-like character designed to elevate the brand amid its rising popularity in the US. Chewbie, with its lovable and distinctive appearance, embodies the Hi-Chew candy's playful spirit. Hi-Chew aims to use Chewbie to resonate with Gen Z and engage them across various platforms like TikTok and social media. This introduction aligns with a broader trend where brands like Duolingo and Pop-Tarts are leveraging mascots to boost brand presence and recognition in unconventional, vibrant ways.

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