HI-CHEW'S NEW MASCOT, CHEWBIE, IS A PUFFY, LOVABLE LESSON IN BRANDING

Summary from the TLDR Design newsletter

Hi-Chew has introduced a new mascot, Chewbie, a genderless, quirky, blob-like character designed to elevate the brand amid its rising popularity in the US. Chewbie, with its lovable and distinctive appearance, embodies the Hi-Chew candy's playful spirit. Hi-Chew aims to use Chewbie to resonate with Gen Z and engage them across various platforms like TikTok and social media. This introduction aligns with a broader trend where brands like Duolingo and Pop-Tarts are leveraging mascots to boost brand presence and recognition in unconventional, vibrant ways.