DATA: ENGAGEMENT RATE OF 1.2 MILLION AI-ASSISTED POSTS VS HUMAN-ONLY

Summary from the TLDR Marketing newsletter

An analysis of 1.2 million social media posts found that AI tools help users create more content quickly, leading to higher engagement rates. AI-assisted posts average a 5.87% engagement rate, compared to 4.82% for non-AI-assisted posts. Significant gains were seen on platforms like Threads, where engagement for AI-assisted posts reached 11.11%, nearly double the 5.56% for non-AI posts. The main driver behind this increased engagement is the higher volume and consistency of posts enabled by AI, which allows creators to focus on creativity while maintaining quality. This combination of efficiency and optimization significantly boosts social media performance.