FEDERAL TRADE COMMISSION ANNOUNCES FINAL “CLICK-TO-CANCEL” RULE MAKING IT EASIER FOR CONSUMERS TO END RECURRING SUBSCRIPTIONS AND MEMBERSHIPS

Summary from the TLDR Marketing newsletter

The FTC received nearly 70 consumer complaints daily about negative option practices in 2024, prompting the adoption of the "click-to-cancel" rule to simplify subscription cancellations. The rule, which will take effect 180 days after publication, mandates easy cancellation mechanisms and bans misrepresentation of material facts.