TLDR MARKETING 2024-10-17

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APPLE DEBUTS NEW BUSINESS TOOLS FOR MANAGING PRESENCE ACROSS EMAIL, CALLS, AND TAP TO PAY

Apple announced that Business Connect will now allow service-based and online-only businesses to manage their brand presence across Apple's ecosystem. The platform offers branding integration with Apple Mail, Tap to Pay, and Phone apps, replacing generic icons with verified brand logos and custom names. The expansion also adds insights into consumer interactions, helping businesses optimize their Apple presence.

YOUTUBE SHARES INSIGHT INTO WHAT VIEWERS ARE SEEKING FROM CONTENT

YouTube's "Why We Watch 2.0" report highlights that community connection drives viewer engagement, with over half feeling a sense of belonging from their content choices. Younger viewers prioritize creativity and personal relevance, while those over 35 focus on trustworthiness and storytelling. Only 1% are attracted primarily by visual effects, signaling a preference for human-centered narratives. Viewers show increased receptiveness to ads supporting their favorite creators.

6 FRAMEWORKS TO HELP YOU STICK THE LANDING ON YOUR BLOG POST

When concluding a blog post, invite readers to participate in a movement and highlight the importance of collective action. Reinforce your main argument with a powerful statement that underscores your company's position. Share actionable steps your organization is taking to address the topic, providing readers with a practical way to get started. Conclude with evidence of positive outcomes achieved through your approach and paint a vivid picture of the ideal future that could result from following your suggestions. Ensure a compelling H2 encapsulates the essence of your conclusion.

PLANNING YOUR PERSONALIZATION STRATEGY: WHAT TO DO WHEN NOBODY KNOWS WHAT TO DO

36% of executives are hindered by disjointed workflows and 44% face issues with fragmented data when implementing personalization strategies. A successful approach involves 4 key pillars: collaboration among departments to enhance teamwork, visualization to address communication gaps, ideation to capture and refine ideas, and visibility to ensure strategies are accessible to all stakeholders. Using a robust customer data platform is also crucial for managing data.

WISERNOTIFY

WiserNotify helps websites build trust and boost conversions by displaying real-time social proof notifications, such as recent purchases or sign-ups. It integrates with various platforms to showcase user activity and encourage actions like sign-ups or purchases, leveraging social validation to increase engagement.

GOOGLE: MEASURE CREATIVE IMPACT WITH SIMPLIFIED VIDEO EXPERIMENTS

Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. The tool aims to simplify the process of A/B testing for video ads, making it more accessible to a broader range of advertisers. It features a quick setup flow to minimize errors, as well as flexible confidence intervals.

DATA: ENGAGEMENT RATE OF 1.2 MILLION AI-ASSISTED POSTS VS HUMAN-ONLY

An analysis of 1.2 million social media posts found that AI tools help users create more content quickly, leading to higher engagement rates. AI-assisted posts average a 5.87% engagement rate, compared to 4.82% for non-AI-assisted posts. Significant gains were seen on platforms like Threads, where engagement for AI-assisted posts reached 11.11%, nearly double the 5.56% for non-AI posts. The main driver behind this increased engagement is the higher volume and consistency of posts enabled by AI, which allows creators to focus on creativity while maintaining quality. This combination of efficiency and optimization significantly boosts social media performance.

FEDERAL TRADE COMMISSION ANNOUNCES FINAL “CLICK-TO-CANCEL” RULE MAKING IT EASIER FOR CONSUMERS TO END RECURRING SUBSCRIPTIONS AND MEMBERSHIPS

The FTC received nearly 70 consumer complaints daily about negative option practices in 2024, prompting the adoption of the "click-to-cancel" rule to simplify subscription cancellations. The rule, which will take effect 180 days after publication, mandates easy cancellation mechanisms and bans misrepresentation of material facts.

DESTROY TO REBUILD: THE COUNTERINTUITIVE PATH TO A WINNING GO-TO-MARKET STRATEGY

Using the "invert the question" mental model can help improve GTM strategies by exposing hidden inefficiencies. Rather than making small adjustments, companies should consider how they would dismantle their GTM process to reveal overlooked flaws caused by familiarity. This approach enables organizations to rebuild a more efficient and focused strategy by targeting ideal customers, removing bottlenecks, and empowering sales teams. Inverting thinking leads to a stronger, more adaptable GTM plan, as success often begins by eliminating ineffective processes.

4-SENTENCE EMAIL BUYING TEAM EXECS LOVE

A template of a concise, no-reply email update that keeps execs informed during long sales cycles.

NICHING DOWN ON SOCIAL MEDIA

50% of your content should be your primary niche, 30% about your industry and advocacy, and 20% is unrelated to your niche.

NO HALO EFFECT FOR OTHER RETAILERS DURING AMAZON'S BIG DEAL DAYS

Online sales at non-Amazon U.S. retailers dropped 5% during Prime Big Deal Days 2024 compared to the same event in 2023.