2 SEO PROJECTS TO PRIORITIZE FOR 2025

Summary from the TLDR Marketing newsletter

With Google traffic declining, SEOs should prioritize conversion rate optimization (CRO) and brand building. Focusing on CRO allows you to control the user journey and increase conversions even with reduced traffic. Collaborating with PR and social media to increase brand awareness will help improve search rankings and site traffic. Tracking brand search volume, post-purchase surveys, and mentions in "best of" lists or Reddit threads can help measure the success of these efforts.