HOW TO MAKE BRAND NAMES MORE MEMORABLE

Summary from the TLDR Marketing newsletter

Memorable brand names often use strong consonants (like P, T, and K) and features like alliteration, puns, or wordplay to help customers recall them more easily. Names that link clearly to a product's function (e.g., Energizer) create mental associations that improve retention. Unusual spellings can aid memory (especially for new brands), while blended names (e.g., Duracell) can be harder to remember. However, studies only suggest a correlation - more recent research shows that misspelled names may have a negative effect.