TLDR Index
TLDR Marketing

TLDR MARKETING 2024-10-16

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01GENERAL

03STRATEGIES & TACTICS

HOW TO MAKE BRAND NAMES MORE MEMORABLE

Memorable brand names often use strong consonants (like P, T, and K) and features like alliteration, puns, or wordplay to help customers recall them more easily. Names that link clearly to a product's function (e.g., Energizer) create mental associations that improve retention. Unusual spellings can aid memory (especially for new brands), while blended names (e.g., Duracell) can be harder to remember. However, studies only suggest a correlation - more recent research shows that misspelled names may have a negative effect.

app.sciencesays.com3 min read

2 SEO PROJECTS TO PRIORITIZE FOR 2025

With Google traffic declining, SEOs should prioritize conversion rate optimization (CRO) and brand building. Focusing on CRO allows you to control the user journey and increase conversions even with reduced traffic. Collaborating with PR and social media to increase brand awareness will help improve search rankings and site traffic. Tracking brand search volume, post-purchase surveys, and mentions in "best of" lists or Reddit threads can help measure the success of these efforts.

linkedin.com1 min read

NEED TO INCREASE CONVERSIONS? OPTIMIZE YOUR ECOMMERCE WEBSITE

Cart abandonment rates soar when checkout processes are overly complex. This article shares key mistakes to avoid and a benchmark of conversion rate by industry. Conversion rate optimization (CRO) tactics include refining product pages, customer reviews, and mobile responsiveness to enhance the shopping experience and drive the customer through the funnel.

instapage.com7 min read

04RESOURCES & TOOLS

PIKA

Pika produces dynamic video content with special effects including inflating, crushing, or melting objects. It offers features like cinematic shots and supports longer video clips and advanced scene animations. Pika is ideal for those looking to enhance their video production with unique and eye-catching effects.

pika.artTool

LINKEDIN NEW AD PLANNING FEATURE: COMPANY ENGAGEMENT LISTS

LinkedIn is launching a new ad planning feature called "Companies" that allows users to view and filter both organic and paid impressions and clicks from companies that engage with their content. The tool, available under the “Plan” section of the ad manager, supports filtering by campaign, location, and time period and has data export options. A full rollout is expected by November.

linkedin.com1 min read

05MISCELLANEOUS

ONBOARDING LAB: HOW SUPERHUMAN AND REFORGE CRAFT THE FIRST EXPERIENCE

Superhuman revamped its onboarding process by moving from a partial-screen tutorial with users' real inboxes to a full-screen experience with a synthetic inbox, resulting in improved keyboard shortcut adoption and user activation. It also made key UI actions like "Compose" and "Search" more discoverable for new users, increasing engagement with these features. Reforge simplified its onboarding from a complex 12-step process to just two steps, focusing on personalization and a more intuitive homepage, which led to a boost in user engagement and customer satisfaction. Both companies demonstrated that reducing friction and guiding users clearly can significantly improve product adoption and user experience.

katesyuma.substack.com6 min read

WHAT DO IKEA, LEGO, AND APPLE HAVE IN COMMON?

A recent study found that anatomical depictions in marketing, where internal product components are revealed, can increase consumer confidence and willingness to pay, especially for tech gadgets and high-performance items. This visual strategy works best for tech-savvy consumers but may reduce confidence among those anxious about technology. It is most effective when marketing products for their functional benefits rather than aesthetic appeal.

ama.org3 min read

SCHEMA FOR VOICE SEARCH: STRUCTURED DATA FOR VOICE SEO

50% of adults worldwide used voice search daily in 2023, highlighting its growing importance. Voice search optimization involves using long-tail keywords, featured snippets, and structured data like FAQ and HowTo schemas to align content with natural, conversational queries. With AI-driven searches on the rise, marketers must adapt SEO strategies to capture voice search traffic by focusing on user intent and simplifying content.

nogood.io6 min read